May 24
Hotel innovation idea: why not let me choose my room furnishing style online? Give me a few to choose from:
- Floral (pastels, bright, cheerful)
- Club (wood paneling, maroon, rich colors)
- Contemporary (glass and brushed steel)
- Ecletic (messy hip-hop myspace look)
Since the online agents and traditional booking systems would take years to catch up, you’d drive interested customers to higher-margin bookings on your branded site.
And it’s the natural start of a PR and advertising campaign: all sorts of people would write about this in the travel section for free.
Hoteliers, please send your idea commission checks to 2904 S Washington, Seattle :)
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