January 2
The language of trust
I’m obviously reading too many VC blogs these days, as I catch myself saying things like the consumer has become the distribution channel and talking about the Beaconization of the Web as though everyone speaks this language.
I suggest that this language itself is a problem (nod to George Lakoff) because social advertising and social commerce are based on trust, and it’s really hard to trust a business that talks (and therefore thinks) about you as a “channel”.
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